MongoDB Land and expand - How to make money selling to developers As a platform vendor, you really want your customers to build all of their apps on your platform. You want to be the “enterprise standard”; the default choice for any new app that is well supported by the organization. You sign the big ELAs every year, drive a sensible color
MongoDB Community support - how to help a growing community When MongoDB was getting started, there were lots of people trying to use our database and running into questions or problems. As discussed in my previous post about getting apps to mission critical, it was super important to us that these users got good quality answers to their questions. We
MongoDB Mission critical apps make successful open source platforms Who pays for free software? You hear lots of answer to this: “big companies”, “financial services companies”, “people without the expertise to do it themselves”. They're all wrong. At MongoDB, understanding the answer to this question was life or death to our business. There was massive adoption of MongoDB, but
Open source strategy Shelf space strategy for marketing developer tools When you build a new developer tool (a database, an AI/ML framework, a devops tool, etc...), you have to figure out how to make developers aware of it and start using it in their project. Traditional marketing techniques don’t really help. Literally zero developers saw your billboard on
