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Land and expand - How to make money selling to developers

Land and expand - How to make money selling to developers

As a platform vendor, you really want your customers to build all of their apps on your platform. You want to be the “enterprise standard”; the default choice for any new app that is well supported by the organization. You sign the big ELAs every year, drive a sensible color

k-Factor analysis of Developer Communities

Developer evangelism

k-Factor analysis of Developer Communities

K-Factor [https://en.wikipedia.org/wiki/K-factor_(marketing)] is a technique used by social media applications to model the growth rate. In this post we'll look at how we can use K-Factor to reason about developer community growth and develop strategies that optimize that growth. What is K-Factor If you're

Make them famous

Developer evangelism

Make them famous

There’s a class of engineers who in addition to coding, like to present ideas to others. This presentation may be in the form of blog posts, conference talks, open source projects or documentation. We call these engineers evangelists. You should find the best evangelists in your community and make

Community support - how to help a growing community

Community support - how to help a growing community

When MongoDB was getting started, there were lots of people trying to use our database and running into questions or problems. As discussed in my previous post about getting apps to mission critical [https://blog.jsr.wtf/mission-critical-apps-make-successful-open-source-platforms], it was super important to us that these users got good quality

The million dollar minute

Developer evangelism

The million dollar minute

I heard this phrase from a friend at New Relic. "Developers form their opinion about your tool in the first 60 seconds of digging into it" she said. If they like what they see, they'll dig further and may become a successful user of your product. But if they hate

Mission critical apps make successful open source platforms

Mission critical apps make successful open source platforms

Who pays for free software? You hear lots of answer to this: “big companies”, “financial services companies”, “people without the expertise to do it themselves”. They're all wrong. At MongoDB, understanding the answer to this question was life or death to our business. There was massive adoption of MongoDB, but

Shelf space strategy for marketing developer tools

Open source strategy

Shelf space strategy for marketing developer tools

When you build a new developer tool (a database, an AI/ML framework, a devops tool, etc...), you have to figure out how to make developers aware of it and start using it in their project. Traditional marketing techniques don’t really help. Literally zero developers saw your billboard on