MongoDB Land and expand - How to make money selling to developers As a platform vendor, you really want your customers to build all of their apps on your platform. You want to be the “enterprise standard”; the default choice for any new app that
Developer evangelism k-Factor analysis of Developer Communities K-Factor is a technique used by social media applications to model the growth rate. In this post we'll look at how we can use K-Factor to reason about developer community growth and develop
Developer evangelism Make them famous There’s a class of engineers who in addition to coding, like to present ideas to others. This presentation may be in the form of blog posts, conference talks, open source projects or
MongoDB Community support - how to help a growing community When MongoDB was getting started, there were lots of people trying to use our database and running into questions or problems. As discussed in my previous post about getting apps to mission critical,
Developer evangelism The million dollar minute I heard this phrase from a friend at New Relic. "Developers form their opinion about your tool in the first 60 seconds of digging into it" she said. If they like what they
MongoDB Mission critical apps make successful open source platforms Who pays for free software? You hear lots of answer to this: “big companies”, “financial services companies”, “people without the expertise to do it themselves”. They're all wrong. At MongoDB, understanding the answer
Open source strategy Shelf space strategy for marketing developer tools When you build a new developer tool (a database, an AI/ML framework, a devops tool, etc...), you have to figure out how to make developers aware of it and start using it
