When MongoDB was getting started, there were lots of people trying to use our database and running into questions or problems. As discussed in my previous post about getting apps to mission critical [https://blog.jsr.wtf/mission-critical-apps-make-successful-open-source-platforms], it was super important to us that these users got good quality

When you build a new developer tool (a database, an AI/ML framework, a devops tool, etc...), you have to figure out how to make developers aware of it and start using it in their project. Traditional marketing techniques don’t really help. Literally zero developers saw your billboard on